Friday, April 18, 2014

Sick Pumps

My pumps just got sick... 
Seriously, they got a cold, a sore throat or, maybe, a runny nose, 'cause otherwise I don't see a point of wrapping them up in scarves.

I was a bit confused by this 'innovation' from Loriblu, a one of the most leading Italian shoe brands for women and men. Established in the early 70s, Loriblu traditionally signed-off only the most TESSful, gorgeous, sexiest female 'heels': pumps, scarpins, platforms - you name it. But these ones... are kind of 'special'. There is a term in marketing that perfectly describes launches like this: 'the idea was great, but execution failed'. Obviously, shoes are stunning, little silk foulards are fab, but paired together they suck. These shoes give me a feeling of covered throat to prevent angina:
Image are courtesy of Loriblu
In terms of styling, this 'fancy silk feature' doesn't make our lives easier either. The thick band wrapped around an ankle will visually cut the height, so these shoes will most probably work only for tall girls or those who prefer a relatively short outfits; otherwise, they will kill a look rather than heal it. So, a bit of a challenge from Loriblu (and for Loriblu!) this season. Let's see where the creativity brings them next.

***Do SILK SCARVES heal or kill these SHOES? ***

Keep TESSTaste.Elegance.Sophistication.Style!
Your Tess

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