Sunday, November 25, 2012

La vie est belle

Life is beautiful. Well, it is not a statement of the day (let's say, not only), but also a parfume of the day... week... month... I recently realized that I am getting addicted to this fabulous new scent from Lancôme. As it usually happens to me, I grabbed a test strip somewhere on the go, threw it in my bag and forgot. But then - that's where the story starts - I got literally caught by the delicate aroma I had in my tote. The decision was quick - I needed that bottle to be mine. 

Lancôme‘s La Vie Est Belle is one of the major perfumes' launches of the fall 2012. In hopes of creating a fragrance which would match iconic Trésor (1990) in its popularity, Lancôme spared neither efforts nor money to promote new product and make the launch best in class. True to the marketing books, La Vie Est Belle has it all to become sensational: 1) noted perfumers, 2) famous brand ambassador, 3) luxurious launch celebration, 4) intriguing commercial. 

The elegant composition of the new Lancôme parfume was developed together by three famous french perfumers: Olivier Polge, Dominique Ropion and Anne Flipo. It took them three years of probation and almost 5000 versions to create the final formula of 63 ingredients. They called it 'scent infused with a soul and light'. In this ensemble iris plays the lead, surrounded by orange blossoms and jasmine as middle notes. 

Iris Pallida
Orange Blossom Flowers
Top notes: Black currant, Pear. 
Middle notes: Iris, Jasmine, Orange blossom.  
Base notes: Tonka Bean, Vanilla, Praline, Patchouli. 

The idea of the flacon for new scent came as a redesigned version of the classic Lancôme bottle from 1949. It is a masterpiece of crystal in the shape of a smile, a square in the circle that was achieved after one year of meticulous works. 

For Lancôme, La Vie Est Belle is ‘the perfume of happiness, smiles and freedom… the perfume that makes life better and more beautiful!’ This fragrance embodies a woman, who has no obligations in her life, no imposed path to follow. She is looking for her own idea of happiness, and she does it with such TESS! To visualize the idea of this strong and free-spirited woman, Lancôme invited unfading Julia Roberts to become a face of the La Vie Est Belle campaign. The commercial for the campaign was directed by the international celebrity - Tarsem Singh. 

Advertorial Image/videos are courtesy of Lancôme

Now, I know that there are lots of negative reviews and sceptic comments about new Lancôme's scent. Frankly speaking, I truly like this perfume and secretly hope that the more people will hate it - the less chances it has to become a mainstream:) There is nothing more personal than a perfume, so choose the one which is right for you, your character and your personality. As Lancôme would say: La vie est belle. Ecrivez la votre. 

Keep TESSTaste.Elegance.Sophistication.Style!
Your Tess

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